Shai Weiss

Shai Weiss is Chief Executive Officer at Virgin Atlantic and an Executive Director of the Virgin Atlantic board.

Shai and the team are keenly focused on Virgin Atlantic and Virgin Holidays together becoming the most loved travel company.

Shai joined Virgin Atlantic as Executive Vice President and Chief Financial Officer in July 2014 from Virgin Management Ltd, where he had been an Investment Partner since 2012 and was a Founding Partner of Virgin Green Fund.  In January 2017 Shai assumed the role of Executive Vice President and Chief Commercial Officer responsible for shaping the airline’s strategic position in the market, driving opportunities for new revenue, and leading the loyalty, alliances and marketing programs that distinguish the airline.  Through his role at Virgin Group Shai has been a member of the Virgin Atlantic board from summer 2012.

Shai has extensive financial and operational expertise. Prior to joining Virgin Group, he held several senior management positions at ntl:Telewest (now Virgin Media), the UK and Europe’s largest cable operator. Shai was part of the turn-around of ntl with roles including Managing Director of Consumer Products, Director of Operations, and Director of Financial Planning for the Consumer division. Shai was also behind the merger between Virgin Mobile UK and ntl:Telewest and the re-brand to Virgin Media.

Prior to ntl, Shai established the European office of early-stage technology venture fund JVP and was a senior associate with Morgan Stanley.

Shai also serves as a non-executive director of Checkpoint Software Technologies (NASDQ: CHKP), a leading provider of cyber security solutions to governments and corporate enterprises globally.

Shai holds an MBA from Columbia University in New York and a BBA from City University of New York, Baruch College. He resides in London with his family, attends Arsenal games whenever he can, reads The New Yorker magazine from cover to cover and attempts to play basketball.

Estelle Hollingsworth

As Chief People Officer, Estelle is responsible for ensuring the airline’s people can thrive at work, by creating inclusive experiences that energise teams and drive its vision to be the most loved travel company. Estelle brings over 25 years of People experience to the role, most recently as Vice President, Cabin at the airline, leading its cabin crew and ground team. Estelle joined Virgin Atlantic at the beginning of 2018, as Vice President, People Experience where she was responsible for talent, leadership development and learning across the company. 

Previously, Estelle has worked and lived internationally across 5 different industries: Hotels, Financial Services, Industrial Gases, Defence and Security and now Aviation. She joined Virgin Atlantic Ltd from BAE Systems where she was the UK HR Director, Talent and Organisational Effectiveness. Prior to that, she spent 15 years with Air Products, setting up and leading Specialist HR functions as well as leading the HR Function across Northern and Central Europe, based in Brussels. 

Estelle graduated from Cardiff University with a Degree in French, Spanish and German. She went on to achieve her MBA in Business Administration and HR Management from Aston Business School.  

With 3 children, Estelle keeps herself busy and loves going for walks, is a keen gardener and a passionate Governor at the local secondary school. 

Suzanne Roddie

Siobhan joined Virgin Atlantic as VP, Digital & Distribution in 2018 after 15 years in senior roles in the retail industry at brands including Argos and Homebase. Earlier, she gained deep digital experience through roles in media and publishing. Siobhan’s background includes digital commerce and transformation, customer experience and marketing.  She is passionate about creating seamless experiences for customers, delivered through amazing people and great technology.

Siobhan lives with her partner, son, three cats, one dog and one horse. When she’s not on the horse riding, she’s normally avidly reading.

Cornell Koster


Corneel Koster is Chief Customer & Operating Officer at Virgin Atlantic, responsible for the delivery of the unique customer experience of Virgin Atlantic, as well as its safe and reliable operations. Corneel leads all customer facing teams, including Airports, Cabin Crew, Customer Centres, Clubhouses and Inflight Services to the operational teams, including Engineering & Maintenance, Flight Operations, Operations Control, Crew Logistics and the Safety & Security function. Corneel expanded his responsibilities from his previous role as Chief Customer Officer at Virgin Atlantic. Corneel brings to the team over 23 years’ experience in aviation, including leadership roles with some of our closest partners.

Before he returned to Virgin Atlantic in 2019, he was Delta Air Lines’ Senior Vice President - Europe, Middle East, Africa and India, overseeing sales and partnerships in the EMEAI region while coordinating the operational aspects and the service delivery to Delta’s customers, working closely with Delta’s joint venture partners Air France-KLM, Alitalia and Virgin Atlantic.

Before joining Delta, as Chief Operating Officer for Grupo Aeromexico Corneel was responsible for the operational excellence and service delivery of the Mexican airline and its regional feeder airline, as well as the company’s cargo and ground-handling subsidiaries. Corneel has also held several commercial leadership roles in the passenger, ground handling and cargo businesses of Air France-KLM, and before that KLM.

Corneel serves as a Board Member for Virgin Atlantic Airways Limited and as a Board member of BritishAmerican Business.

Originally from the Netherlands, Corneel holds an MSc (drs.) in Business Administration from the University of Groningen in the Netherlands. Corneel has UK settled status and lives on the south coast of the UK with his wife and three sons.


Oliver Buyers

Oliver Byers was appointed Virgin Atlantic’s Chief Financial Officer in September 2020. He is responsible for financial planning & operations, legal and fleet planning and is focused on achieving profitable growth combined with a healthy return on capital deployed. Oliver brings to the team over 10 years of commercial aviation experience from both Virgin Atlantic and Virgin Group

Since joining Virgin Atlantic Oliver has held several leadership roles including Senior Vice President Revenue Management; Senior Vice President Global Sales & Loyalty; Senior Vice President Data & Customer Loyalty; and Chief of Staff. Oliver currently serves as a Board member of Virgin Group Loyalty Company and as an alternate Board Member for Virgin Atlantic Limited

Oliver joined Virgin Atlantic in early 2013 from the Virgin Group, in the role of Chief of Staff to the CEO. In this role, he supported the overall implementation and delivery of the Group’s strategic agenda and advised Virgin-branded businesses, including the successful growth then IPO of Virgin America, formation of Virgin Atlantic’s industry-leading Joint Venture with Delta Air Lines and the strategic development of Virgin Galactic. Oliver began his career as an investment banker at UBS, working in UK mergers and acquisitions and raising equity from capital markets. 

Oliver holds an MEng (hons) in Aeronautical Engineering from Durham University. He now lives in London having previously lived in San Francisco and Geneva and loves cycling and ski touring during the winter.

Juha Jarvinen

Juha Järvinen is Chief Commercial Officer at Virgin Atlantic.  He leads the Commercial function with responsibility for Network Planning, Joint Venture & Partnerships, Sales, Revenue Management, Distribution, Government Affairs, Sustainability, Holidays and Cargo business units, and core contribution to becoming the most loved travel company.

Juha joined Virgin Atlantic as Chief Commercial Officer in January 2019 from Finnair Plc, where he had been Chief Commercial Officer and Executive Board Member since 2014 and Managing Director of Finnair Cargo from 2012 to 2016. During this period Juha led the airline’s commercial function into oneworld JV’s on North Atlantic and Japan traffic, making Finnair the largest European carrier in Japan as well as drove major growth in Greater China and other Asian regions, building Helsinki as the fastest hub gateway between Europe and Asia with sustainability at its core with a modern fuel efficient fleet and shortest routes.

Prior to Finnair, Juha held a number of senior commercial and operations positions at SAS Scandinavian Airlines during his 14 years at the airline.

Juha is currently President Emeritus of the Airline Passenger Experience Association [APEX] Board, a US based non-profit association representing the global airline, technology and entertainment industry which looks at ways to continue improvements in customer experience – something that links in very well with Virgin Atlantic’s Velocity strategy.

Juha holds an MBA from Danube University in Austria and a BA Honours from London Metropolitan University Business School. He resides in London with his spouse. Loves travelling and exploring the world. Enjoys going to the gym, running or a bikram hot yoga class.