Just landed...

For almost 40 years, we have been known for our unique sense of style and iconic design. Our new lifestyle collection brings the essence of Virgin Atlantic to life, with responsibly crafted items that are thoughtfully designed, sustainably made and full of Virgin Atlantic flair.

In collaboration with sustainable British designers, Fenella Smith and Oliver Co, the collection features chic apparel and vegan leather travel essentials designed to be worn both on and off the runway. 

You've seen the plane, now get the t-shirt

The collection launches with three icons 'Billie Holiday', 'Rain Bow', featuring our LGBTQ+ icon Oscar, and a modern take on the iconic ‘Queen of the Skies’ jumper famously worn by Princess Diana,  who all appear on super soft organic cotton sweatshirts and t-shirts in an inclusive range of sizes.

Navy T-shirt

Billlie Holiday Flying Icon T-shirt in Blue

Buy the navy T-shirt
Cream sweatshirt

Rain Bow Flying Icon Sweatshirt in Cream

Buy the cream sweatshirt
Navy Sweatshirt

Queen of the Skies Flying Icon Sweatshirt in Navy

Buy the navy sweatshirt

Flying the flag for British design


We worked with British accessories designer, Fenella Smith to collaborate with on a range of bags — a tote, a duffel and a stylish accessories pouch for all those onboard essentials. Fenella redesigned her signature recycled canvas bags in iconic Virgin red, with some useful additions: the tote includes a detachable padded laptop bag, and both come supplied in a reusable waterproof dust bag.

Shop the bag collection

Flight bag

VA X Fenella Smith Red Flight Bag

Buy the flight bag
Travel tote bag

VA X Fenella Smith Cream Travel Tote

Buy the travel tote bag
Travel pouch

VA X Fenella Smith Runway Ready Travel Pouch

Buy the travel pouch

What do a cup of tea and a passport holder have in common? They’re both made from tea leaves... well they are at Virgin Atlantic.

VA x Oliver Co Landing Gear Travel Wallet

VA x Oliver Co Hello Bag Tag

Designed in collaboration with Oliver Co, a certified B-Corp that shares our passion for sourcing low-impact materials, we've created a selection of elegant travel essentials. The range, featuring a passport holder, luggage tag, landing gear pouch and card holder, is all made from tea-based plant leather. We are proud to be the first to craft travel accessories out of tea leather, which uses less energy compared to other plant-based leathers.. Stylish, sustainable...and what could be more British than a cup of tea?

Browse all merchandise

Pin badge

VIP - Very Important Pronouns

True to the Virgin Atlantic ethos of inclusivity, you can also get your hands on our famous pronoun pin badges. First launched in 2022 when we updated our uniform policy, our pin badges also come with a greetings card that can be gifted with the message ‘VIP — very important pronouns’.

Buy the pin badge
Playing cards

I'm kind of a big deal

Our flying icons are also featured on a deck of ‘I’m Kind of a Big Deal’ playing cards. If you’re lucky enough to have travelled in Upper Class you may have already seen these.

Who does the joker remind you of?!

Buy the playing cards

Your shopping experience

Pre-order and save

Duty free shopping is no longer limited to the skies. You can now choose from a range of responsibly crafted items that are thoughtfully designed, sustainably made and full of Virgin Atlantic flair, at tax free equivalent prices for speedy delivery.

Shop your way

Choose your product and have it delivered to you on the plane or simply arrange for delivery directly to your door**. You can even place your order up to 12 weeks* before you fly.

See something you like?

The Virgin Atlantic lifestyle collection is available to order online now exclusively at shop.virginatlantic.com.

Place your order nowAll merchandise

Travel insurance