Virgin Atlantic Pushes the Button with Sugababes live performance at 35,000ft, powered by Starlink Wi-Fi
A one-of-a-kind inflight performance, powered by free, high-speed Wi-Fi, will be streamed live from the skies to audiences around the world.
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London, 20th May 2026
Virgin Atlantic is set to take connectivity to new heights with a special live performance from the iconic girl group Sugababes. Live from 35,000ft, the moment will be streamed in real time via Virgin Atlantic’s Instagram to audiences around the world using Starlink Wi-Fi.
Mutya Buena, Keisha Buchanan and Siobhán Donaghy will take to the skies performing a selection of their iconic, fan-favourite tracks alongside an exclusive onboard Q+A, with fans able to submit requests in real-time via the livestream. The gig will take place in the Upper Class social space, The Loft, on Virgin Atlantic’s A350 aircraft and streamed globally via Starlink — the world’s most advanced satellite constellation using a low-Earth orbit to deliver in-flight Wi-Fi. For one night only, the cabin will transform into a stage above the clouds – connecting music, technology and audiences worldwide in a unique inflight performance.
With thousands of satellites in low Earth orbit, Starlink can deliver multi-gigabit connectivity to aircraft using its Aero Terminal, which can support up to 1 Gbps per antenna. Beyond this moment, the new Wi-Fi will transform the experience for customers enabling them to stream, browse, shop, game, work, take brief audio calls and message seamlessly across multiple devices, whether travelling in Virgin Atlantic’s Economy, Premium or Upper Class cabin.
Virgin Atlantic is now rolling out Starlink Wi-Fi across its fleet, beginning with the Airbus A350s, with the programme extending across the Boeing 787 and Airbus A330neo aircraft, as installation progresses. The airline plans to deliver full fleet connectivity in 2027.
Powered by thousands of satellites, Starlink delivers high-speed, low-latency internet globally, including oceans, and remote areas, creating a seamless, reliable and secure gate-to-gate connectivity experience on routes including North America, the Caribbean, Nigeria and the Maldives. Supporting Virgin Atlantic’s ambition to create the best experience in the sky, the introduction of Starlink Wi-Fi enables customers to truly bring their world onboard by staying connected to their plans, their people and the moments that matter, without interruption, in a world that no longer waits at the runway.
Juha Jaervinen, Chief Customer Officer, Virgin Atlantic, commented:
“This isn’t just about introducing Wi-Fi, it’s about showing what it can do. By livestreaming a performance from 35,000ft, we’re demonstrating the power of Starlink to deliver a seamless, high-quality connection in the air, just as our customers expect on the ground.
“Sugababes are an iconic part of British culture, bringing generations together through their music, so they’re the perfect partners for a moment like this, connecting people in the air and on the ground in real time. As we roll out Starlink Wi-Fi across our fleet, this is just the beginning of a more connected, more flexible onboard experience.”
The Sugababes said:
“We always said the sky was the limit - turns out, it’s just the beginning! Taking live music to the skies and turning an airplane into a global stage is unlike anything we've ever done. The idea that fans around the world can experience it with us in real time makes it even more surreal. We can't wait to make history at 35,000 feet. See you above the clouds.”
The Sugababes will be taking to the sky Tuesday 26th May at 20:00 BST. To tune in, visit Virgin Atlantic’s Instagram [https://www.instagram.com/virginatlantic?upcoming_event_id=17875339428477876] and TikTok [https://www.tiktok.com/live/event/7641575157693153302] and sign up for notifications.
ENDS
For further information please visit www.virginatlantic.com. For further press information please email press.office@fly.virgin.com
About Virgin Atlantic
Virgin Atlantic was founded by entrepreneur Sir Richard Branson in 1984, with innovation and amazing customer service at its core. In 2025, the airline was voted Britain’s only Global Five Star Airline by APEX for the ninth year running in the Official Airline Ratings. Headquartered in London, it employs 9,250 people worldwide, flying customers to 28 destinations throughout the year.
Alongside shareholder and partner Delta Air Lines, Virgin Atlantic operates a leading transatlantic network, with onward connections to over 200 cities around the world. In 2020, Air France-KLM, Delta Air Lines and Virgin Atlantic launched an expanded Joint Venture, offering a comprehensive route network, convenient flight schedules, competitive fares and reciprocal frequent flyer benefits, including the ability to earn and redeem miles across all carriers. Virgin Atlantic joined SkyTeam in 2023, as the global airline alliance’s first and only UK member airline, enhancing SkyTeam’s transatlantic network to and from London Heathrow and Manchester.
Virgin Atlantic has been pioneering sustainability leadership for more than 15 years, committing to Net Zero by 2050 and continuous action that reduces environmental impact. The airline operates one of the youngest and most fuel-efficient fleets in the skies, with an average age of 6.9yrs. In 2022, Virgin Atlantic welcomed its first A330-900’s to the fleet, continuing its transformation towards 100% next generation aircraft by 2028. For more information visit www.virginatlantic.com or via Facebook, X and Instagram @virginatlantic.