Virgin Atlantic takes customer experience to a new level with sustainable and stylish products
- Virgin Atlantic launch new amenity kits, ‘Goodie Bags’ packed with sustainable products
- New ‘Loungewear’ introduced to take comfort to the next level
- Sustainable partnerships announced with clean beauty brands REN Clean Skincare and Aveda haircare
Virgin Atlantic’s first A350-1000 takes to the skies on 10th September, introducing a step-change in the airline’s customer experience with new elements all designed with sustainability and wellness at its heart. This new product offering aligns with the airline’s commitment to fly the cleanest, greenest and youngest fleet in the world.
With the introduction of the most sustainable ‘Goodie Bags’ in the sky, Virgin Atlantic is revolutionising airline amenity kits. Working with Galileo Watermark, the new Goodie Bags will be introduced across its fleet in both Upper Class and Premium cabins. Made from responsibly sourced, FSC certified recyclable kraft paper and filled with sustainable treats, these travel essentials have all been reinvented for customers to enjoy onboard, or to take away and reuse at home. The new Upper Class Goodie Bags include:
- REN Clean Skincare products – including lip balm, hand cream and face cream
- A full size @Bambuubrush toothbrush
- A light blocking satin eyeshade with Velcro fastening to fit all shapes and sizes
- Contemporary design socks, inspired by the destinations they fly to
- Ear plugs in paper packaging
- WhiteGlo toothpaste
- Kraft paper pen
In economy, sustainable items such as eye masks, ear plugs, dental kits, socks and pens will be available on request, further contributing to the reduction of single use products and waste production. Comparing the old amenity kits the airline offered, to the new Goodie Bags, there is a saving of 945 tonnes of plastic per year, equal to the weight of more than 6 Airbus A350-1000 aircrafts.
Virgin Atlantic’s much loved Upper Class sleep suits have also undergone a complete makeover and are now ‘Loungewear’ made of a soft cotton-blend jersey fabric. Available to all customers on night flights and on request on day flights, the new Loungewear comes in three sizes and with its new subtle design can easily be worn off the plane, through the airport and into your living room. With sustainability always in mind, the Loungewear comes in a reusable bag.
Virgin Atlantic are also taking beauty products to new heights partnering with REN Clean Skincare for products in the Upper Class amenity kit and Clubhouse bathrooms as well as introducing Aveda haircare into Clubhouse showers and spas. Working with these beauty houses to offer customers products of the highest quality whilst being kind to skin and the environment.
Further inflight treats customers can expect on the brand new A350-1000 include new stylish tableware, new almond gold Wilbur and Orville salt & pepper pots, metal napkin rings as well as new bedding designed to reduce wash loads and a padded fitted sheet for enhanced traveller comfort.
Corneel Koster, Executive Vice President, Customer at Virgin Atlantic commented:
“Virgin Atlantic has always played by its own rules and our new amenities are no exception. Our commitment to sustainability is key to who we are, and we fully understand the importance to our customers. We have developed and selected better quality, innovative, sustainable amenities, which can be enjoyed onboard, and used again at home”.
Arnaud Meysselle, CEO REN Clean Skincare says, “As pioneers of clean, it’s our pleasure to partner with Virgin Atlantic to provide in-flight skincare products in recycled and recyclable packaging, alongside our Zero Waste by 2021 pledge. We were pleased to see that they were as passionate as we are when it comes to clean beauty and caring for the environment”.
Luke Evans, VP of Aveda UK and Ireland says, “It is with great excitement and pride that Aveda are partnering with Virgin Atlantic to provide customers with the very best in sustainable, naturally-derived ingredients and high performing haircare. We are thrilled to be offering express services and sustainably packaged product to suit everyone’s needs, offering them a moment of wellness on their journey.’’
Johannes Kloess, Managing Director at Galileo Watermark says, “Responsible for developing the first ever amenity kits onboard Virgin Atlantic, Galileo Watermark is now proud to be working with the airline once again in the creation of the most sustainable kits (goodie bags) available in the industry”.