Travellers can now share the location of their AirTag or Find My network accessory with Virgin Atlantic teams to locate baggage.
Virgin Atlantic is delighted to announce that customers can now use the new Share Item Location feature to privately and securely share the location of their AirTag or Find My network accessory with the airline’s customer teams. This new functionality enables Virgin Atlantic to locate delayed bags and reunite them with customers more quickly.
Corneel Koster, Chief Customer and Operating Officer, Virgin Atlantic commented: “We’re always looking for innovative solutions to ensure our customers enjoy the best possible experience with Virgin Atlantic”.
“We know many people already use AirTags or a Find My network accessory to keep updated on the location of their luggage. On the rare occasion, when operational issues or misconnecting flights may require bags to be located, our teams now have this shared source of information, so our customers have peace of mind on our progress. Virgin Atlantic has amongst the best baggage performance in the industry and welcomes this innovation from Apple”.
To share the location of their AirTag or Find My network accessory with the airline, customers around the world can first generate a Share Item Location link in the Find My app on their iPhone, iPad, or Mac. When customers make their missing bag report they can then share the link with the airport and baggage tracing teams who can view the live location of the bag and use it to reunite customers with their luggage.
For customers’ privacy and security, location sharing will automatically end as soon as a customer receives their bag, can be stopped by the customer at any time and will automatically expire after seven days.
Share Item Location is built on the Apple Find My network, a crowdsourced network of over one billion Apple devices that use Bluetooth wireless technology to detect missing devices or items nearby and report their approximate location back to the owner. The entire process is end-to-end encrypted and anonymous, so no one else, not even Apple or Find My Network accessory manufacturers, can view an item’s location or information.
To experience the new Share Item Location feature, customers should verify that their Apple device is running iOS 18.2, iPadOS 18.2, or macOS 15.2 or later.
For more information on Virgin Atlantic please visit www.virginatlantic.com
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For further information please contact the Virgin Atlantic press office on +441293 747373 or email press.office@fly.virgin.com About Virgin Atlantic Virgin Atlantic was founded by entrepreneur Sir Richard Branson in 1984, with innovation and amazing customer service at its core. In 2024, Virgin Atlantic was voted Britain’s only Global Five Star Airline by APEX for the eighth year running in the Official Airline Ratings. Headquartered in London, it employs 8,500 people worldwide, flying customers to 30 destinations across four continents throughout the year.
Alongside shareholder and Joint Venture partner Delta Air Lines, Virgin Atlantic operates a leading transatlantic network, with onward connections to over 200 cities around the world. In February 2020, Air France-KLM, Delta Air Lines and Virgin Atlantic launched an expanded Joint Venture, offering a comprehensive route network, convenient flight schedules, competitive fares and reciprocal frequent flyer benefits, including the ability to earn and redeem miles across all carriers. Virgin Atlantic joined SkyTeam in March 2023 as the global airline alliance’s first and only UK member airline, enhancing the alliance’s transatlantic network and services to and from Heathrow and Manchester Airport.
Virgin Atlantic has been pioneering sustainability leadership for more than 15 years, committing to Net Zero by 2050 and continuous action that reduces environmental impact. The airline operates one of the youngest and most fuel-efficient fleets in the skies, with an average age under seven years. In October 2022, Virgin Atlantic welcomed its first A330-900’s to the fleet, continuing its transformation towards 100% next generation aircraft by 2028. In November 2023, the airline led a consortium to deliver the world’s first flight across the Atlantic on 100% Sustainable Aviation Fuel (SAF), demonstrating that 100% SAF can be used safely as a drop in fuel in existing infrastructure, engines and airframes. The need to scale production is an industry imperative and Virgin Atlantic is committed to radical collaboration across the energy chain to support commercialisation ahead of 2030. For more information visit www.virginatlantic.com or via Facebook, Twitter and Instagram @virginatlantic.