Virgin Atlantic named Which? Recommended Provider for long haul airlines
Virgin Atlantic has been named a Which? Recommended Provider for long haul airlines, as the UK’s consumer champion publishes its latest airline satisfaction rankings.
The airline received an overall customer satisfaction score of 79% in the annual survey, outperforming its transatlantic competitors on food and drink, cabin environment and value for money.
Virgin Atlantic is one of just two airlines to receive the full five stars for customer service in the survey of more than 5,500 UK consumers, with respondents praising its staff and cabin atmosphere.
Based on independent testing and customer surveys, Which? Recommended Provider status is awarded to the highest-scoring companies for overall quality and customer satisfaction in their category.
Corneel Koster, CEO, Virgin Atlantic, commented:
“I’m incredibly proud that Virgin Atlantic has been named a Which? Recommended Provider for long-haul airlines. This recognition reflects the care our teams put into every journey – from reliability to the premium experience our customers choose us for time and again.
“Being one of only two airlines to receive five stars for customer service makes this even more meaningful. A huge thank you to our teams across the business, and to our customers for continuing to place their trust in us. We look forward to welcoming you on board.”
ENDS
For further information please visit www.virginatlantic.com. For further press information please email press.office@fly.virgin.com
About Virgin Atlantic
Virgin Atlantic was founded by entrepreneur Sir Richard Branson in 1984, with innovation and amazing customer service at its core. In 2025, the airline was voted Britain’s only Global Five Star Airline by APEX for the ninth year running in the Official Airline Ratings. Headquartered in London, it employs 9,250 people worldwide, flying customers to 28 destinations throughout the year.
Alongside shareholder and partner Delta Air Lines, Virgin Atlantic operates a leading transatlantic network, with onward connections to over 200 cities around the world. In 2020, Air France-KLM, Delta Air Lines and Virgin Atlantic launched an expanded Joint Venture, offering a comprehensive route network, convenient flight schedules, competitive fares and reciprocal frequent flyer benefits, including the ability to earn and redeem miles across all carriers. Virgin Atlantic joined SkyTeam in 2023, as the global airline alliance’s first and only UK member airline, enhancing SkyTeam’s transatlantic network to and from London Heathrow and Manchester.
Virgin Atlantic has been pioneering sustainability leadership for more than 15 years, committing to Net Zero by 2050 and continuous action that reduces environmental impact. The airline operates one of the youngest and most fuel-efficient fleets in the skies, with an average age of 6.9yrs. In 2022, Virgin Atlantic welcomed its first A330-900’s to the fleet, continuing its transformation towards 100% next generation aircraft by 2028. For more information visit www.virginatlantic.com or via Facebook, X and Instagram @virginatlantic.