Virgin Atlantic strengthens Agency Sales leadership team to support future growth
Virgin Atlantic has announced two senior appointments within its Agency Sales team, reinforcing the airline’s commitment to its trade partners and supporting future growth across the leisure, groups and MICE sectors.
The appointments reflect Virgin Atlantic’s continued investment in its sales organisation, bringing together experienced leaders to strengthen relationships with travel partners and unlock new commercial opportunities.
As part of a new Agency Sales structure, Nicki Goldsmith, Director of Global Agency Sales, also expands her remit to include Groups and MICE alongside Leisure and TMC, reflecting the strategic importance of these markets as Virgin Atlantic enters 2027.
Nick Johnson appointed Groups & MICE Lead
Nick Johnson has been appointed Groups & MICE Lead, bringing the Groups and Specialist teams together under a single leadership structure. Nick brings 19 years of experience at Virgin Atlantic, having held roles across Agency Sales, Loyalty and Crew Training.
The appointment reflects Virgin Atlantic's ambition to accelerate growth across its Groups and MICE business, an increasingly important part of the airline’s growth strategy moving into 2027. The new structure strengthens Virgin Atlantic’s specialist offering, creates greater alignment across these customer segments and unlocks new commercial opportunities.
Beth Daniels appointed Senior Account Manager – Leisure Sales
Beth Daniels has been appointed Senior Account Manager – Leisure Sales. Beth brings almost 10 years’ experience at Virgin Atlantic, having held roles across indirect sales, agency sales and group sales. Most recently, she played a key role in the launch of Sky High Crew, helping to strengthen engagement with the travel trade.
In this role, Beth will continue her work driving revenue growth through the touring and adventure sector, while supporting Virgin Atlantic’s wider leisure growth ambitions.
Nicki Goldsmith, Director of Global Agency Sales at Virgin Atlantic, commented:
"I'm delighted to welcome Nick and Beth into their new roles as we continue to strengthen our Agency Sales team. Both bring a wealth of experience, strong industry relationships and a real passion for our trade partners. These appointments reflect our commitment to investing in internal talent who will help shape the future of our leisure business.
“As we continue to grow, this expanded leadership team will help us build even closer relationships with the trade, unlock new opportunities and ensure Virgin Atlantic remains easy to do business with, while delivering the brilliant service our partners know and expect from us.”
ENDS
For further information please visit www.virginatlantic.com. For further press information please email press.office@fly.virgin.com
About Virgin Atlantic
Virgin Atlantic was founded by entrepreneur Sir Richard Branson in 1984, with innovation and amazing customer service at its core. In 2025, the airline was voted Britain’s only Global Five Star Airline by APEX for the ninth year running in the
Official Airline Ratings. Headquartered in London, it employs 9,250 people worldwide, flying customers to 28 destinations throughout the year.
Alongside shareholder and partner Delta Air Lines, Virgin Atlantic operates a leading transatlantic network, with onward connections to over 200 cities around the world. In 2020, Air France-KLM, Delta Air Lines and Virgin Atlantic launched an expanded Joint Venture, offering a comprehensive route network, convenient flight schedules, competitive fares and reciprocal frequent flyer benefits, including the ability to earn and redeem miles across all carriers. Virgin Atlantic joined SkyTeam in 2023, as the global airline alliance’s first and only UK member airline, enhancing SkyTeam’s transatlantic network to and from London Heathrow and Manchester.
Virgin Atlantic has been pioneering sustainability leadership for more than 15 years, committing to Net Zero by 2050 and continuous action that reduces environmental impact. The airline operates one of the youngest and most fuel-efficient fleets in the skies, with an average age of 7.5yrs. In 2022, Virgin Atlantic welcomed its first A330-900’s to the fleet, continuing its transformation towards 100% next generation aircraft by 2028. For more information visit www.virginatlantic.com or via Facebook, X and Instagram @virginatlantic.